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‘We want to do for the fashion production industry what has been done for film production in Ireland’

Eoin Moylan is an Irish fine art photographer based in Berlin, who earned a masters in Madrid and whose work has been exhibited in Ireland, Spain, the UK, and Denmark. He recently opened a photographic studio in Berlin called TennisClub for personal and commercial work; current clients include Vogue DE, Nike, Zalando and Levi’s.

 Sharon Brugan is a make-up artist from Dublin based in Dubai who has worked, among others, with Gucci, Hugo Boss, Net-a-Porter, Harvey Nichols, Bloomingdales, and Dolce & Gabbana.

Gareth Bromell is an Irish born international hair stylist working between Ireland, Los Angeles, New York and London.

 Saorla Houston is a northern Irish director specialising in music, fashion, beauty and documentary film.

 These four Irish creatives are some of the names – along with photographer and director Perry Ogden – who have come on board for Not Another Intl, a new production company aiming to represent the wealth of Irish talent working abroad, building a support system that connects that wide network back to Ireland.

“Many would love to come back,” says Aislinn Lawlor of the creatives working outside Ireland. Lawlor and her business partner Emma Fraser have established what she claims is this country’s first fashion production company.  

“We want to do for the fashion production industry what has been done for film production in Ireland,” says Fraser. The pair also see opportunities for EU production companies now facing difficulties entering the UK due to Brexit.

Photograph: Eoin Moylan
Photograph: Eoin Moylan
Photograph: Eoin Moylan
Photograph: Eoin Moylan
Make-up by Sharon Brugan.
Make-up by Sharon Brugan.
Make-up by Sharon Brugan.
Make-up by Sharon Brugan.

Many of those involved have wide experience of lucrative multimillion-euro fashion campaigns and locations, including stuntman Heron White and his wife Rebecca Guinness. “We export so much talent around the world,” Lawlor says. “Ireland has never been packaged as a destination for fashion campaigns and we see no reason why it can’t be. The [occasional] editorial fashion campaigns that have come here bring the whole team and don’t use anyone on the ground.”

Notanotherintl.com aims to provide access to models, location scouting, production management, technical team, travel logistics, budgets and fashion assistants.

 Lawlor joined NotAnother in 2016, the modelling agency founded by Fraser a year previously. The company now represents many top models who have worked with international brands like Missoni, Vetements, Dries Van Noten, Bulgari, Givenchy and others, and so they hope to attract big brands to work in this country. Ambitious perhaps, but they are determined to make it work and they see no reason why such big projects should not benefit from the tax breaks extended to TV and film production in Ireland that have made that industry such a success.

Work by Gareth Bromell for Fendi.
Work by Gareth Bromell for Fendi.
Work for Harper’s Bazaar by Gareth Bromell.
Work for Harper’s Bazaar by Gareth Bromell.
Saorla Houston, film director.
Saorla Houston, film director.

“We are becoming advocates for the fashion industry and we see this as a first step in creating this infrastructure of talent and services. I worked in New York for a couple of years but came home because I thought it was important to try and make a change and create something for the next generation to come,” says Lawlor. “And Covid gave us the time to plan this.”



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