Neiman Marcus is famous for its outrageous annual Christmas Book catalog that billionaires covet and bucket list dreamers eagerly explore. Every year, the luxury store offers up many ridiculously priced items and a few affordable luxury products we can all enjoy.
First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was intended as a Christmas card to its best customers. Over the years, the book has evolved into a legendary source for alluring and spectacular gifts while maintaining its personal and timeless touch. This year, Neiman Marcus presents The Christmas Book, with the focus on getting customers to “smile big, laugh big, give big—and love even bigger.”
As in previous years, these gift offerings are not just physical items. Among the most original and exclusive things is a $395,000 Roaring Twenties-themed party for 20 on the stage of the legendary Apollo Theater. A $345,000 sustainability-focused shopping experience, along with a $285,000 customized automobile, a luxury ski trip for $235,000, or even a luxury tour of Portugal for $80,000.
Each of the items and experiences includes charitable donations to these organizations: The Heart of Neiman Marcus Foundation, The Lindsey Vonn Foundation, the Ellen MacArthur Foundation, The Apollo Theater Foundation, and Boys & Girls Clubs of America.
Here are some of the most unique and outrageous selections for 2021:
THE MUGHAL HEART DIAMOND ($6.1 million)
The stunning Mughal Heart has been coveted by royalty and notable American and European families for more than a century; the spectacular 30.86-carat, D-color, Internally Flawless, Type IIa, expertly cut diamond is a beautiful work of art. The exquisite diamond comes mounted in a Harry Winston platinum ring setting.
Originating from India’s ancient Golconda region, this Fantasy Gift also includes the extraordinary opportunity to rename the stone, bestowing a legacy to your or your loved one’s collection. The Gemological Institute of America (GIA) will issue a monograph confirming the change.
VISTA ALEGRE PERSONALIZED DINNERWARE & TAKE A LUXURIOUS TRIP TO PORTUGAL ($80,000)
Explore the natural beauty of Portugal all while helping to design your own bespoke fine porcelain place setting with one of the most prestigious Portuguese porcelain brands, Vista Alegre.
Founded in 1824 in the beautiful town of Ílhavo, the storied brand produces some of the highest-quality china, crystal, and glass globally, combining Portuguese traditions with exquisite craftsmanship to create internationally acclaimed collections.
This incredible experience includes three nights at the Montebelo Lisbon Downtown Apartments and three nights at the Montebelo Vista Alegre Ílhavo Hotel. A professional photographer will come along to capture the highlights, but the pièce de resistance of the trip is the exclusive fine porcelain dinnerware set for 12 designed by you, customized with monograms, a family crest, or a motif of your choosing.
LONDON ADVENTURE TO CO-WRITE YOUR OWN CHILDREN’S BOOK ($35,000)
The Little People, BIG DREAMS™ London Adventure is the perfect gift for avid readers and dreamers. This exciting trip will have you and your little one working closely with an illustrator and author to co-write your own inspirational story and turn it into a book.
You’ll also participate in an illustration workshop with one of the artists from the series and visit Quarto Publishing in the UK capital. After meeting the publisher and artist, enjoy lunch with author MARIA ISABEL SÁNCHEZ VEGARA, and discover what happens behind the scenes when writing each title.
Following the two-day experience, the illustrator will create artwork for a 24-page book based on the co-written story. You’ll receive 25 beautifully printed and handbound copies of your special edition, along with a full Little People, BIG DREAMS™ library of more than 50 additional books.
ROARING TWENTIES PARTY AT THE APOLLO ($395,000)
Experience the outrageous Roaring Twenties with an exclusive themed party at the APOLLO THEATER designed by famed party planner BRONSON VAN WYCK, the man behind some of the world’s most spectacular A-list celebrations.
During this unique experience, the legendary Harlem landmark will open its doors specially for you and 19 guests. Start the night by seeing your name in lights on the marquee, then get ready to be transported back to the decade of decadence and dance the night away on the famed Apollo stage.
WINTER MAGIC WITH LINDSEY VONN AT CALDERA HOUSE ($235,000)
Caldera House is Jackson Hole’s famed luxury destination, and international champion skier LINDSEY VONN will join you to offer a once-in-a-lifetime mountaintop experience. Enjoy Wyoming’s stunning Teton Range with the most decorated female ski racer of all time for an unforgettable day traversing the slopes with up to five guests. Enjoy guided skiing and coaching with Lindsey, all while showing off your new designer skiwear. After your action-packed day, enjoy luxuriating in lavish accommodations at the boutique hotel Caldera House.
BARRETT-JACKSON HUMMER EV EDITION 1 ($285,000)
This one-of-a-kind BARRETT-JACKSON HUMMER EV Edition 1 is the world’s first fully-electric super truck. Presented by Barrett-Jackson, The World’s Greatest Collector Car Auctions®, this exclusive edition is the ultimate gift for future-minded drivers.
The luxury auto also features a custom interior curated by automotive expert and Barrett-Jackson Chairman and CEO Craig Jackson. The vehicle’s two-tone handcrafted leather seats and anodized metal accents offer the perfect backdrop for customized Neiman Marcus badging. A bespoke steering wheel, sleek white exterior, and transparent sky panels deliver sophistication. The Extreme Off-Road Package and unique CrabWalk mode are all about performance, not to mention the brand-new Watts to Freedom feature that enables the vehicle to accelerate to 60 mph in three seconds.
THE ULTIMATE RENEWABLE LUXURY EXPERIENCE ($345,000)
Bring together your love of fashion and your love of the planet for the ultimate shopping experience. FASHIONPHILE Founder and President SARAH DAVIS and Neiman Marcus Fashion and Lifestyle Director LISA AIKEN will take you on a sustainably-minded journey with three personalized luxury stops.
First, you will have style advisors visit your home and identify items from your collection to sell. Then you are off on a shopping spree with a $100,000 Neiman Marcus gift card as the advisors help create a custom wardrobe collection for you.
The final stop includes first-class round-trip flights for you and a friend to the FASHIONPHILE headquarters in Carlsbad, California, and two nights at the Four Seasons Residence Club Aviara, North San Diego. As you view the inventory of rare designer items, you will select five vintage pieces. Swap them out as often as you wish over the next 12 months, either in person using your all-access pass or virtually with your dedicated style team. Topping off your experience, you’ll receive a bespoke Neiman Marcus handcrafted acrylic 48” x 28” trunk to showcase your limited-edition finds and new favorites.