To rejoice Star Wars day this ‘May the 4th,’ not solely will Alaska Airlines clients clad in Star Wars attire have the ability get pleasure from early boarding, they may simply discover themselves flying the airline’s brand-new Millennium Falcon plane. This morning, Alaska Airlines revealed an unique collaboration with Disneyland Resort and Lucasfilm—a Star Wars-themed Boeing 737-890.
Painted house black and emblazoned with the Millennium Falcon and 4 TIE fighters, the design options cute little porgs on the winglets and boarding door, in addition to the Star Wars: Galaxy’s Edge and Disneyland Resort logos within the heart physique of the fuselage. This is the seventh Alaska Airlines airplane themed in collaboration with Disneyland Resort.
“One of the things we knew we wanted to do was really think about the core fans of Star Wars and get them excited and engaged,” Natalie Bowman, managing director of promoting and promoting for Alaska Airlines, advised Fast Company. “We thought: Wouldn’t it be amazing to put the Millennium Falcon in the air? So a big part of the design is the Millennium Falcon in the night sky, in space.”
To notice this imaginative and prescient, the Alaska Airlines staff spent 540 hours portray the airplane over the course of 27 days—utilizing 23 base colours, together with customized colours created on-site to seize the small print and airbrushing as exactly and as true-to-form as doable.
“As a west coast airline, we’re typically known for being a caring airline and bright and happy and all those things,” Bowman says. “This is a black livery—a very dark livery with the Millennium Falcon. It’s very Star Wars and very unexpected for Alaska Airlines.”
The official “Star Wars transport to the Disneyland Resort”—tail quantity N538AS—is scheduled to fly within the Alaska fleet for at the least eight years, and has the potential to fly all through the community, together with to Hawaii, with scheduled routes shared on the airline’s web site one week upfront.
“Star Wars: Galaxy’s Edge is one of the most popular destinations at Disneyland Resort,” Lynn Clark, vp of gross sales and providers at Disneyland Resort, stated in a press release. “Now, thanks to our great friends at Alaska Airlines, our guests can begin their Star Wars experience even before they arrive at Disneyland Park.”