B Real’s New Line Of Cannabis Flower Rolls Into Dispensaries This Week

Dr. Greenthumb’s, the hashish model launched by legendary rapper and entrepreneur B Real, is releasing an eponymous line of marijuana flower in California this week with a launch within the firm’s dispensaries. The Dr. Greenthumb’s line, which the corporate says is meant to deliver high-quality hashish flower to all Californians, will then be rolled out to extra licensed retailers throughout the state.

“Dr. Greenthumb’s flower is divided into three distinct categories: Loyal, Legacy and Unapologetic,” the corporate mentioned in a press release. “Loyal signifies B Real’s commitment to quality cannabis while being mindful of price point, Legacy pays homage to the farms who have maintained their quality and authenticity over the decades and Unapologetic speaks to the customer who wants the best cannabis, regardless of budget.”

As the lead vocalist of groundbreaking hip-hop group Cypress Hill, B Real was one of many first artists to rap nearly solely about weed. He and the opposite members of Cypress Hill, who had been nominated for 3 Grammy awards over a profession that has spanned greater than three a long time, had been a few of the first entertainers to embrace hashish overtly in a tradition nonetheless dominated by marijuana prohibition.

B Real launched Dr. Greenthumb’s first marijuana dispensary in August 2018 in Sylmar, California after first being established as a model in 1998. The firm now operates 5 licensed hashish dispensaries in California, with a sixth slated to open April 16 solely minutes from LAX in Los Angeles. Dr. Greenthumb’s has agreements for co-branded hashish equipment with vaporizer maker G-Pen and specialty smoking gear producer Stündenglass, however the brand new line of hashish flower is the model’s first foray into its personal regulated marijuana merchandise.

Supporting California’s Independent Growers

Dr. Greenthumb’s new line of hashish flower is sourced from licensed California growers which are visited by B Real, head of cultivation Kenji Fujishima and different members of the Dr. Greenthumb’s crew to be vetted on the operation’s historical past, authenticity and connection to true hashish tradition. Details on chosen growers will probably be out there by way of a QR code positioned on every package deal, offering transparency and permitting prospects to see every farm’s story and make buy choices primarily based on which growers they need to help.

“I have a twofold mission with Dr. Greenthumb’s flower,” mentioned B Real. “I want to honor the legacy of cannabis by ensuring the original cultivators have a place in the industry and provide accessible, quality cannabis for everyone’s budget. Things are changing so fast in the industry and the mom-and-pop legacy growers are losing their voice to the big corporations. I want to do my part to help the growers who love and respect the plant.”

Before it’s launched to customers, every harvest of hashish flower produced by the chosen cultivators is reviewed and graded by B Real and his crew. First, each batch should cross the rubbish check, which mandates that “if B Real would have refused smoking it on tour, it goes right in the garbage can.” Each contender that survives the preliminary lower is then graded one, two or three thumbs up primarily based on B Real’s private desire earlier than being packed in color-coded packaging that signifies every high quality class.

The farms will stay eligible and a part of the Dr. Greenthumb’s provide chain so long as they meet the standard requirements of the model, however strains will change in accordance with every farm’s menu choices. Each batch of hashish will probably be unique to the Dr. Greenthumb’s model, which will probably be working with new growers repeatedly.

“My hope with Dr. Greenthumb’s flower is to create a brand that resonates with the people. I have spent over three decades fighting for the plant itself. When I gave my support to Last Prisoner Project, I knew the next decade was going to include a fight for the people behind the plant, and that’s exactly what I’m going to do with the Dr. Greenthumb’s flower line,” mentioned B Real, referring to a group that advocates for the discharge of all hashish prisoners.

The Dr. Greenthumb’s flower line is predicted to retail between $20 to $40 relying on the flower class. The new line of flower will probably be out there in any respect Dr. Greenthumb’s dispensaries in April, with wider distribution in California licensed hashish retailers scheduled for May.

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