Forget Crypto, Rum Seltzer Is The New Talk Of The Town In Miami

Ricardo Sucre isn’t a fan of beer. He’s a cocktail man—and extra particularly a rum cocktail sort of man. During the lockdown intervals of the pandemic, like many people, he started turning to the ready-to-drink format to supply escape whereas a lot of his favourite native bars in Miami remained closed. The solely drawback was that the majority of those RTDs had been made with vodka, tequila and even flavored malts. He couldn’t appear to search out his most popular spirit of selection and so he determined to take issues into his personal arms.

Partnering together with his buddies Gustavo Darquea and Gabriel Gonzalez the trio launched Casalú, a canned rum seltzer with a distinctively South American vibe—reflective of Sucre’s Venezuelan heritage. The drink debuted in Miami this April with a flagship providing combining darkish rum with soda water and lemon juice. Cans of the 5.9% ABV liquid are already ubiquitous of their dwelling market and so they’re rapidly discovering followers amongst a nationwide viewers as they roll out throughout the US.

To get a greater style of rum seltzer and why the broader RTD craze continues to soar, I sat down with the founders of Casalú. Read their perception within the interview under.

What makes Casalú totally different from different RTDs?

Gustavo Darquea: RTD is a broad class however we wish to deal with the onerous seltzer world. We consider {that a} mixture of components are totally different. Casalú is made like a drink we might make ourselves at dwelling. We do not see it as a craft cocktail in a can. To the opposite, it is the simplicity of Casalú that makes it so approachable. Our rum is definitely a 2 12 months outdated darkish aged rum, reminding us of the great rums we’ve got again dwelling. Even although our drink is one thing new, it appears like one thing we’ve got had endlessly. That feeling cannot be replicated, our drink is simply genuine and it does not function a alternative to the craft cocktail you’ll wish to get on the bar. Which many RTDs purpose to be.

Why launch in Miami first?

Ricardo Sucre: Culturally, the Latino capital of the world. If Florida had been to be a rustic, it might be the sixth highest shopper of rum on the planet. The best method to clarify it’s the following: I stroll into any retailer and speak to the particular person answerable for a brand new product, and inform him that I’m making a seltzer for the Latino shopper. In Miami they must hear. In NYC, or LA, they’ll afford to say ‘so what?’ So there’s a bit much less rationalization to be made in our first market.

Why rum?

RS: It appears odd from the surface in, particularly within the onerous seltzer area that there are nearly no darkish liquor-based manufacturers. For us it was the obvious choice. There are a number of kinds of rum, however for us, ron añejo is solely what we drink. The backstory is that every one of us went to NC State for varsity, all of us grew up somewhere else of Latin America however ended up in Raleigh for school. Our crew from NC State was a bunch of Latinos from in every single place—Peru, El Salvador, Guatemala, Nicaragua, Ecuador, Venezuela, and so on. And despite the fact that all of us had totally different traditions all of us bonded over our method of sharing and the drink of selection: Rum. The drink thought behind Casalú was born in the course of the summer time of 2020. Yet the pillar of our model began brewing a very long time in the past, after we had been all in school sharing our tradition and realized this drink occurred to be a shared trait for all.

What was the method like in growing the liquid, model idea? Any enjoyable tales you possibly can share?

GD: The liquid began after Ricardo determined to make his personal seltzer and acquired a sodastream at Target and watched some Youtube movies on seltzer making. Because the liquid was so easy and solely required 4 substances, the method was extra about balancing the flavors as a chef would, than making an attempt something loopy. Over time buddies’ suggestions perfected that steadiness. It had an artwork and science element to it. Since it was made by Ricardo, in his kitchen, we knew precisely what we wished. However, we wanted an industrial system that might standardize Casalú’s taste profiles when coming into giant scale manufacturing. This added some complexity to our technique of beverage creation.

Where do you see this going over the subsequent 5-10 years?

RS: We consider Latino Culture is the subsequent massive driver of Pop Culture within the US and the World. Our imaginative and prescient is to be catalyst of Latino tradition on the planet. We say that Casalú is greater than a drink, and we imply it. We will make investments closely within the Latino inventive group to create moments, content material, experiences that elevate Latino Culture. We are utilizing Casalú as the proper conduit to help all of the issues we love and that we contemplate pillars of tradition creation: Music, meals, sports activities, trend, and artwork.

GD: When was the final time you adopted an alcohol model on social media? The fact is that there are some wonderful manufacturers on the market however they focus solely on their product. Within a 12 months we wish to push these boundaries. We wish to create worth for our viewers by sharing the values and tales of Latino tradition via our kick *ss rum seltzer. We purpose to be in two new markets subsequent 12 months. In three years, be the brand new child on the block making a major cultural affect within the US and Latin America. Ten years? Well we must always have Casalú FC, Casalú Records and possibly even Casalú Formula One crew. It’s all in regards to the tradition!

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