Entertainment

Fox Corporation Renews Partnership With SeeHer For ‘She’s a Hero’ Campaign

Fox Corporation Renews Partnership With SeeHer For ‘She’s a Hero’ Campaign

FOX Entertainment’s ‘She’s a Hero’ Franchise Returns Honoring Female Doctors and Nurses During Hit Drama “THE RESIDENT”


Bank of America Joins as Sponsor


New York, NY – WEBWIRE



Fox Corporation (Nasdaq: FOXA, FOX) as soon as once more will accomplice with SeeHer to additional help the actions’ mission to precisely painting ladies and women in advertising and marketing, promoting, media, and leisure.  In celebration of International Women’s Day, FOX Entertainment, as a part of its ‘She’s a Hero’ franchise, will spotlight the superb tales of real-life feminine docs and nurses engaged on the entrance strains throughout these difficult occasions.


The thematic, custom-produced, ‘She’s a Hero’ content material will air in primetime on March 8 in a FOX Fast Break throughout an unique episode of the hit medical drama THE RESIDENT.   Additionally, to additional broaden the attain and engagement of this initiative, FOX can even distribute {custom} content material that includes these devoted medical professionals throughout THE RESIDENT social platforms.


In help of the motion and International Women’s Day, SeeHer member Bank of America has signed on as a accomplice to sponsor the ‘She’s a Hero’ {custom} content material throughout all FOX Entertainment platforms.


“FOX is proud to as soon as once more work with the SeeHer motion to advertise gender equality and additional amplify the vital mission of precisely portraying ladies and women in media,”  mentioned Suzanne Sullivan, Executive Vice President of Ad Sales, FOX Entertainment.  “We worth and admire the chance to accomplice with Bank of America as we spotlight the unbelievable achievements of feminine docs and nurses via our ‘She’s a Hero’ franchise.  THE RESIDENT is the proper collection to align this contextually related {custom} content material celebrating the achievements of those superb medical professionals.”


“She’s a Hero’ is a strong marketing campaign that highlights actual ladies who’re conserving our communities protected and wholesome,” added Jeannine Shao Collins, President, SeeHer. “We applaud FOX’s dedication to showcasing these on a regular basis heroes and are proud to have Bank of America be a part of as a accomplice for this 12 months’s marketing campaign. Authentically portraying ladies and women in media is essential and we all know the optimistic impression that comes from sharing tales of actual ladies. We stay up for highlighting these heroes on International Women’s Day.”


“At Bank of America, we consider that our variety makes us stronger, and we’re higher in a position to meet the wants of these round us after we mirror the communities the place we reside and work. Representation issues, and that’s why we help ‘She’s a Hero’ to raise tales and achievements of girls like these docs and nurses, who’re making an impression,” mentioned David Tyrie, Chief Digital Officer and Head of Global Marketing at Bank of America. “Our firm is cultivating an inclusive office, supporting our feminine teammates via advantages and packages to empower them to thrive, and offering services and products to assist all shoppers obtain their monetary objectives.”


ABOUT FOX CORPORATION


Fox Corporation produces and distributes compelling information, sports activities and leisure content material via its iconic home manufacturers together with, FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and main AVOD service Tubi. These manufacturers maintain cultural significance with customers and industrial significance for distributors and advertisers. The breadth and depth of our footprint permits us to ship content material that engages and informs audiences, develop deeper shopper relationships, and create extra compelling product choices. FOX maintains a powerful monitor report of reports, sports activities, and leisure {industry} success that shapes our technique to capitalize on current strengths and spend money on new initiatives. For extra details about Fox Corporation, please go to www.FoxCorporation.com.


ABOUT BANK OF AMERICA


Bank of America is likely one of the world’s main monetary establishments, serving particular person customers, small and middle-market companies and huge firms with a full vary of banking, investing, asset administration and different monetary and danger administration services and products. The firm offers unmatched comfort within the United States, serving roughly 67 million shopper and small enterprise shoppers with roughly 4,200 retail monetary facilities, roughly 16,000 ATMs, and award-winning digital banking with greater than 54 million verified digital customers. Bank of America is a world chief in wealth administration, company and funding banking and buying and selling throughout a broad vary of asset lessons, serving firms, governments, establishments and people world wide. Bank of America provides industry-leading help to roughly 3 million small enterprise households via a collection of progressive, easy-to-use on-line services and products. The firm serves shoppers via operations throughout the United States, its territories and roughly 35 nations. Bank of America Corporation inventory (NYSE: BAC) is listed on the New York Stock Exchange.


ABOUT SeeHer


SeeHer is the main world motion of media, advertising and marketing and leisure leaders and influencers dedicated to the correct depiction of girls and women in promoting and media. While strides have been made lately to authentically painting ladies and women, unconscious bias persists all through promoting and leisure. The common age, race and physique kind, amongst different traits, of girls proven in media nonetheless characterize solely a small fraction of the feminine inhabitants. The SeeHer motion was launched by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ) in 2016 on the United State of Women. To assist entrepreneurs benchmark success, SeeHer spearheaded the event of the Gender Equality Measure® (GEM®), the primary analysis methodology that quantifies gender bias in advertisements and programming. GEM® reveals that content material precisely portraying females dramatically will increase each buy intent and model fame. Once full, the GEM® methodology shortly grew to become the {industry} customary, successful the celebrated ESOMAR Research Effectiveness Award in 2017 and resulting in its world rollout in 2018. Since 2019, the motion has expanded its verticals to incorporate sports activities (SeeHer In Sports) and music (SeeHer Hear Her). To be taught extra, go to SeeHer.com and observe SeeHer on social media @SeeHer (Instagram, Facebook, and LinkedIn) and @SeeHerOfficial (TikTook and Twitter).

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