GameStop to Branch Out with NFT Marketplace

GameStop to Branch Out with NFT Marketplace

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  • GameStop has introduced an NFT market
  • The firm will work with Immutable X to create the brand new product
  • The GameStop group has not taken the information nicely

GameStop, the darling of the Reddit WallStreetBets gang, has introduced that it has teamed up with Immutable X Pty Limited to create an NFT market. The market, the title of which was not given within the announcement, will launch later this yr and can use Immutable X’s Ethereum Layer 2 answer as its base, with GameStop ploughing $100 million into Immutable X within the type of an NFT creation grant. Predictably, the information has gone down nicely with the Immutable X group whereas the destructive response from the GameStop group is one other instance of the chasm between the crypto and gaming sectors.

Power to the creators!

— GameStop (@GameStop) February 3, 2022

GameStop Turns to NFTs

GameStop rose to prominence in 2021 as beginner merchants helped push the inventory to report highs as a part of a type of anti-capitalist protest, ignoring any fundamentals throughout the firm itself. However, as these within the crypto house know all too nicely, the get together can’t keep it up perpetually, and, certainly, the GameStop share value has collapsed over the previous yr, leaving the corporate needing to seek out new avenues of profitability.

GameStop has turned, virtually inevitably, to NFTs, saying yesterday in a brief assertion that it has teamed up with Immutable X to create an NFT market. No particulars got within the press launch other than the injection of $100 million by GameStop into Immutable X “which the parties intend to use for grants to creators of non-fungible token (“NFT”) content material and expertise”.

In return, Immutable X will present some $150 million in IMX tokens to GameStop “upon the achievement of certain milestones.”

Immutable X’s IMX token jumped 28% on the information whereas GameStop shares barely moved, reflecting the temper within the two camps – Immutable X followers have been delighted with the tie in whereas GameStop supporters have been, nicely, lower than enthusiastic:

Well… I don’t know if I ought to proceed buying items at my native gamestop retailer now… I don’t assist nfts, wherein they’re simply cash laundering, and a surroundings killer, however I get pleasure from getting issues from gamestop, its a pleasant retailer.

— yoav the yoshi (@the_yoav) February 3, 2022

Shame on you. Been a GameStop fan perpetually. I held my inventory and didn’t promote. I attempt to purchase my video games bodily simply to assist my native GameStop. But if you’re gonna go into this rip-off of NFTs then I feel we have to rethink our relationship. Sucks however you made a nasty choice.

— 🎲The Dyslexic DM🎲 (@ReginaldShoe42) February 3, 2022

The response from the GameStop group echoes sentiment already seen time and time once more in the case of gaming corporations incorporating NFTs, a sentiment most notably witnessed this week when Worms creator Team17 was pressured to desert its deliberate Worms NFTs after group backlash.

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