Media Partnerships Manager for Globelynx, Kirsten Lloyd recently attended industry event MIPCOM – an International and Co-Production and Entertainment Content Market that was based in Cannes, France. Taking place over four days, Kirsten shares her experience of the event and what learnings she drew from her time spent there.
On 17 October, 10,896 television and media professionals gathered from 108 countries to attend the industry’s most anticipated week across the globe, the 38th International Co-Production and Content Market, the signature event of MIPCOM Cannes. This followed a scaled-down event last year where many of the events, industry talks, and annual celebrations took place either online or with coronavirus measures firmly in place. This year, backed by heavyweight sponsors including Netflix, Nippon TV, ITV Studios, NBC, Paramount, BBC Studios, and more, MIPCOM again took on its leading role at the heart of the broadcasting and content world.
The show-stopping festival opened on a Sunday evening with a spectacular showbiz premiere for The English, starring Emily Blunt and Chaske Spencer, a Western drama concerning an aristocratic Englishwoman, Lady Cornelia Locke, who comes to America in the 1890s. The drama will be available in the UK on BBC Two on 11 November. The well-attended event demonstrated that the industry was well and truly back to business, and excited chatter drew the airwaves.
The much-anticipated festival arrived with it a flood of spectacular events including Tom Fussell, in his first public address as CEO, to discuss the evolution at BBC Studios. Now working with extensive local and global commissioning partners, the BBC-owned commercial company is the global studio behind major forces like Frozen Planet II, Good Omens, Prehistoric Planet, Top Gear, and series 3 of Happy Valley. Interestingly, the BBC’s strategy consisted of creativity, customer partnerships and additional services to pave their way to success, as they celebrated the start of their centenary. Meanwhile, Caryn Mandabach (BAFTA award-winning series, Peaky Blinders) and Wared Seger (Parrot Analytics) took to the stage for a conversation about measuring success and evaluating content in the streaming era with “WHAT’S THE BIG DEAL? VALUING CONTENT IN THE STREAMING AGE.” Other keynote speeches were delivered by senior executives at Fremantle, Banijay, Amazon Prime Video, and Fox Entertainment Global.
In addition to Emily Blunt – Cara Delevingne and Alyssa Milano added to the splendour and glamour of Cannes as the sun blazed firmly over the sky, looking down at the festival bedecked with stunning views of the marina lined with private luxury yachts of the rich and famous, following the mighty yachting festival that had also taken place earlier that month. The festival itself was partially set on the beach, amid palm trees and impressive stands bought up by the global giants (ITV Studios, Lionsgate, Fox Entertainment Global).
The Diversify TV Excellence Awards took place at the Grand Auditorium Louis Lumière. Hosted by British TV presenter and journalist Femi Oke, it celebrated the work of programme makers who had featured diverse and inclusive backgrounds, with authentic voices recognising exemplary programme-making with positive representation. Awards were presented in two new categories: the Behind-the-Scenes Impact Award, for recognition of a person or group whose influence, actions, determination and/or vision behind the scenes stand as an inspiration; and the Premio MIP Cancun, celebrating programmes originating in, and for, Latin America, the Caribbean and/or US Hispanic audiences. It highlighted that the emergence of new voices, exciting omens, good partners, and exciting new content in these sectors.
The Women in Global Entertainment Power Lunch, co-hosted by A+E Networks in partnership with the Hollywood Reporter, saw the actress Alyssa Milano delivering an enthralling keynote address at the Majestic Hotel. She championed women in the industry, highlighted the importance of her political activism in the #MeToo movement, and was met with rapturous applause. Talking to some of the delegates I learned that Catherine Zeta-Jones addressed the audience last year and made a moving tribute to women in the industry by empowering them with her inspiring story.
MIPCOM saw the emergence of several themes. Content makers were keen to take control of their content, with examples being the new platforms emerging from Paramount, Disney, and Lionsgate. But pressure on subscriptions means that big content owners are launching ‘fast channels’ with experimental phases (Gordon Ramsay and Jamie Oliver have launched channels) and many in the industry speculated that there may be an interesting crunch point and the results might end up in a black hole.
Speaking to some of the biggest content makers and broadcasters, I found there was a clear interest in Globelynx, and many business cards were swapped, and hands shook, testifying to the success of the trip. Despite the impact of the pandemic, including the fact that people in this industry have embraced hybrid working, there was a real willingness and excitement to have this celebrated festival back on the map. In Cannes, there was a lot of deal-making and networking going on, as attendees from across the globe sang the festival’s praises. Following the closing party with excited chatter, I could only conclude that the festival organisers must have been delighted at MIPCOM’s enormous success this year! It proves that the industry is back on top form and hungry to continue creating, producing, marketing, and distributing exciting new content. And it firmly put the great city of Cannes back on the broadcasting map!
Interested in attending MIPCOM next year? Find out more about this annual event here.
To learn more about Globelynx and its services, click here.
You can connect with Kirsten Lloyd on LinkedIn here.