Lifestyle

Hockey Brand Bauer Collaborates With Don C On Its First Streetwear Venture

Hockey is a sport that has discovered its approach from Canada to the arenas, and streets of America, solidifying a tradition of sports activities that relishes the winter season ice and the steamy summer time pavement. The almost 100-year-old premier tools establishment generally known as Bauer has been the provider of substances for Hockey lovers from all around the world and was the primary to place the blade as well, creating the ice skate.

Today, the hockey cornerstone Bauer is launching its first-ever streetwear vertical known as Bauer X with a micro assortment and a collaboration with a streetwear innovator. Don C, the inventive entrepreneur and the Chicago Bulls inventive technique and design advisor, is leveraging his Just Don label in collaboration with the Bauer X identify. The partnership opens up two worlds to 1 one other. A cross between streetwear and the love of sports activities, which Don C has been avid because the starting of his profession, hailing from the Southside of Chicago and following the native groups, together with the Blackhawks hockey workforce.

Bauer has fastidiously crafted the collaboration famous by Greg Weinstein, director of attire. Weinstein says that “Bauer X was carefully and thoughtfully developed, from an amalgamation of interests and hobbies across multiple audiences and networks. The brand’s goal is to bring new audiences into the hockey realm by creating a product line built on the interests of those who may not already be aware of hockey. We drew our inspiration from elements of the following: hip hop, architecture, design, art, and sport.”

Don C is the primary to collaborate with Bauer X on a streetwear capsule, and the hockey establishment has plans to collaborate with others, together with manufacturers and creatives. Bauer is increasing its already huge providing of hockey tools from sticks to skates, shoulder pads, and masks whereas staying true to its aesthetic with its first drop as a life-style model.

The Bauer X merchandise consists of a masks t-shirt, a worldwide crewneck, and socks in black and white colorways with sew sample designs. With the Just Don x Bauer X collaboration, Don C reached to his roots with the design components he selected for the capsule. Besides a branded collaboration tee at $135, a powerful leather-based jersey that retails at $900 is certain to get your consideration. It’s the lambskin hockey masks with python accents and the all-python hockey face masks which can be the horns of the bull for Don C. The python and leather-based callback to his Just Don x NBA team-branded adjustable hats that got here in leather-based and likewise python materials.

“Entering this project, I wanted to have direction centered around my own personal reimagining of the Chicago Blackhawks hockey jersey,” says Don C on the collaboration with Bauer. He continues, “With this iteration, I tried to hero the actual black hawk bird. Imagined with a new silhouette of a bird in flight, Chicago’s cityscape, and the captain’s “C,”; it pays tribute to my hometown and the franchises that define itself. The back of the jersey welcomes the inception of Bauer X with their upside-down backward logo – Bauer’s first foray into streetwear. The jersey number – 27 – honors the year Bauer was formally established, 1927; an ode to the brand’s legacy.”

This collaboration is a refined entry into streetwear, however with a heavy-hitter like Don C, the ethos of this Bauer X assortment is genuine to sports activities tradition and streetwear. Don C’s love for sports activities and style is real, and it exhibits in his consideration to element in his collaborative design components. The Bauer X and the Just Don x Bauer X capsules is accessible May 13, 2022, on the Bauer platforms, out there whereas provides final, and objects might go quick with Don C behind the design.

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