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How Rick Springfield, Legacy Cellar Foundation And A Unicorn Bottle Of Wine Will Raise Millions For St. Jude’s

This weekend can be an enormous one for occasions in Southern California. Paul McCartney will headline Sofi Stadium Friday the 13, whereas the Smashing Pumpkins, Steve Miller, Sheryl Crow and extra will hit the South Bay for BeachLife Friday by Sunday. And lastly Morrissey, DEVO, Blondie and extra are enjoying the Cruel World pageant Saturday and Sunday at Brookside on the Rose Bowl.

So numerous choices for followers this weekend. But by far essentially the most distinctive and intimate is the inaugural Legacy Cellar Foundation dinner this Saturday. Up to seventy-five individuals will spend $30,000 a ticket to see Rick Springfield and partake in a priceless bottle of wine — a 27-liter bottle of 2003 Sine Qua Non The Inaugural Syrah. The 100-point wine is the one one in existence — donated by famend critic Robert Parker.

Yes, the dinner worth is a lofty one. But it is all for a terrific trigger. The night time is predicted to lift hundreds of thousands for St. Jude’s and the struggle towards pediatric most cancers.

“As a longtime supporter of St. Jude’s, I’m thrilled to be part of their Goliath 60th anniversary celebration,” mentioned Rick Springfield. “Music and wine have an extended custom of bringing individuals collectively and thru The Legacy Cellar Foundation and Robert Parker’s one-of-a-kind bottle of wine we’re in a position to amplify the expertise and lift hundreds of thousands for St. Jude.”

“I’m thrilled to be a part of the inaugural fundraiser for The Legacy Cellar Foundation, which provides an innovative new model that makes it possible for me to give 100% of the proceeds from the donation of this wine to St. Jude Children’s Research Hospital,” mentioned Parker. “This extremely particular one-of-a-kind bottle from my private cellar can be transformed right into a multi-million-dollar reward to honor St. Jude’s Goliath sixtieth anniversary and advance cures, and technique of prevention, for pediatric catastrophic ailments by analysis and remedy.”

The dinner is the primary for Legacy Cellar Foundation, which can pair wine and philanthropy going ahead. I spoke with the group’s director Garth Hodgdon about Saturday and the group’s future plans and objectives.

Steve Baltin: How did you come to merge wine and philanthropy?

Garth Hodgdon: I’m a wine man, I’m not a philanthropy man. I labored in eating places for 20 years. I used to be a sommelier for French Laundry and Per Se in New York, I labored for Krug Champagne because the nationwide ambassador for 5 years, so I traveled the nation, I lined 50 States, and was answerable for promoting Krug all around the nation, after which this type of fell into my lap. During COVID, I received a name from a pal who mentioned, “Hey, there’s this thing that’s happening, you should be a part of it. Here’s a number to call.” And so I known as and received attached with the individuals who have been constructing the staff on the Legacy Cellar, and it was sort of like, “Hey, you can take all of your passion and knowledge for wine and then also do good for the world,” which simply appeared like precisely what I wanted to be doing. I used to be residing in Chicago on the time, issues have been actually tough and scary there throughout the starting of COVID, there was riots and protests and all types of issues, and it actually felt proper. What we do is we’re type of a conduit between donors and charities, and so we get to speak to all types of various charities and listen to what they’re doing for good on this planet. And when you do not come from a philanthropic background, I do not suppose you actually understand how a lot philanthropy drives the great on this planet. Maybe that is been serving to my outlook, I’ve a possibility to sort of see that persons are within the background working actually arduous to do issues for the great.

Baltin: Wine has all the time had an inclination to be seen as considerably unique and will be intimidating for individuals. How do you alter that with this program?

Hodgdon: I labored on the French Laundry, it is dearer than it was again after I was working there now. But individuals would are available and you’ll see a line prepare dinner and a hostess which have saved up all of their paycheck for six months to return in and have this eating expertise. It wasn’t my job to then go attempt to promote them the most costly bottle of wine on the record,. It was to go as a sommelier to the desk and discover out what they wished to do, after which make it accessible to them, discover a good wine by the glass that may go along with a few programs or discover one thing that is actually inexpensive that perhaps does not have the identify cache, nevertheless it’s gonna be simply as scrumptious for them. So we have all the time been making an attempt to make wine inclusive and get individuals to drink it as a result of that is actually what drives every part within the trade. You’ve received to get individuals in and ingesting wine and appreciating wine, and you may’t try this at a few of these astronomical costs and to reply your earlier query about what received me into this, I feel I’ve all the time type of identified that I wished to do one thing significant. I feel you get up and also you learn the information and also you go, “What can I do?” And I feel it is quite simple, do one thing, do one thing someplace one way or the other to attempt to assist. And if all of us do some little bit of that, I feel good will unfold quicker and quicker each single day, and so, with out sounding sort of like trite and cliche and sort of like what I do every single day for work helps individuals, it makes a distinction. This occasion that we’re doing goes to lift $3-$5 million to assist stamp out pediatric most cancers, that is fairly large, and it is serving to those who in any other case would not have entry to this type of assist, which is incredible.

Baltin: What is Legacy Cellar Foundation and particularly, what’s the objective of this? And clearly St. Jude’s goes to be the primary charity. But are the charities going to rotate?

Hodgdon: Yeah, completely, the charities are going to rotate primarily based on occasions. What we’re is we’re a donor-advised fund, which signifies that whoever donates the wine will get to decide on which charity they’re obsessed with. So an enormous a part of my job goes to speak to those wine collectors and say, “What are you passionate about? What do you care about? What sort of change would you like to see in the world?” And then we concentrate on both discovering charities or discovering alternatives or creating alternatives for these individuals to offer cash in these fields which might be fascinating to them, the causes which might be fascinating to them, and so that offers me a novel potential [because] it is not simply pediatric cancers, it is not simply St. Jude’s, it may be meals insecurity, it may be homelessness, it may be all types of various issues that individuals care about and are occupied with donating their cash to. And so to reply the query, what’s the Legacy Cellar? I’ve been fascinated about this for a few years now, and it retains type of increasing. But what Legacy Cellar actually is, is we’re a conduit between donors and charities. Because what actually exists within the philanthropic world is, it is a tough factor for individuals to donate wine to a charity. Because when you have been a charity and I known as you and I mentioned, “Hey, I’ve got 10 pallets of wine and I’d like to donate it to you. It’s worth a $1 million.” You would say, “Great, that’s fantastic. But how do we store it? How do we ship it? How do we sell it? How do we process it? How do we know what it’s worth?” Right? It’s a novel asset that’s tough for many charities to know and be capable to liquidate for his or her functions. And so we have are available and made positive that there’s a automobile by which individuals can liquidate their wine cellars and promote it to charity or give that cash to charity. And the actually fascinating factor is that individuals have been doing this for years, you’ll be able to take your wine cellar and take it to an public sale home and promote that, after which with the cash you get, give it to charity. But what we attempt to do is two-fold. One, is we pledge 100% of the entire worth of the wine. So when you give me a $1 million price of wine, a $1 million will go to your charity or charities. Because we do not take any proportion, we do not take any charges, we do not make any factors on the donation.

Baltin: Tell me about this wine that you’re celebrating on the dinner.

Hodgdon: My objective is to make all the time greater than 100%. And so when Robert Parker got here to us with this bottle, this 27l, considered one of a sort Sine Qua Non bottle, we jumped on the alternative to make it a much bigger occasion. I do not know what this wine would promote for it that public sale. Sine Qua Non has by no means made one other 27l bottle, not solely on this classic, however in any classic. It was their first 100 level wine, it was their first wine produced from their very own property fruit. We use considered one of a sort on a regular basis, however I feel that is considered one of a sort, considered one of a sort and by no means earlier than, by no means once more type of factor. And so to place a worth on it, I feel can be fairly tough. But I do not suppose it could be $3 million. And that is what we’re gonna do with this dinner. And so we have two times-ed, 5 times-ed, 10 times-ed the worth of this bottle of wine just by constructing one thing else round it, and that is the objective. It does not all the time must be an enormous large dinner, however that is what we selected for this bottle, however we all the time attempt to discover ways in which we are able to add worth to the wines in order that in the long run, the charity will get much more than 100%.

Baltin: What are you able to inform me in regards to the dinner?

Hodgdon: It’s $30,000 a ticket. Yeah, and I do know that that generally, that appears type of unique and off-putting. But what we actually wished to do is give individuals the chance to do that wine and lift as a lot cash as we presumably may. And so these are, I feel individuals who will benefit from the wine, individuals who will benefit from the one-of-a-kind expertise and assist us attain our objective of elevating as a lot cash for charities as we presumably can. The concept behind the dinner was, we have got two giants of the wine world, Robert Parker and Manfred Krankl, they’re donating essentially the most beneficial factor they’ve ever created. And the concept of donating it’s to remedy pediatric most cancers or to assist remedy pediatric most cancers. And so you’ve got the power with type of the entire star energy to do this, and I feel the Legacy Cellar seems to do this sooner or later as nicely. This isn’t just a one-off occasion for us, now we have an occasion coming within the fall, more than likely, with a rustic music star. It’s gonna be within the fall as a result of he is out headlining enviornment tour this summer time. But now we have a donor who mentioned he is his favourite artist, and we mentioned, “Let’s get this dinner together.” And so we’re gonna do one other type of actually enjoyable, actually cool dinner with a musical artist.

Baltin: And how did you deliver Rick Springfield in?

Hodgdon: We’re elevating cash with Rick Springfield within the yard. The subsequent huge occasion that we’re beginning to plan, we’ll have one other artist, stratospheric artist or artists, more than likely doing one thing. We’re transferring in that path and such as you mentioned, that is one thing that we’re beginning huge, however I feel we are able to preserve going. Robert Parker, Manfred Krankl, Rick Springfield, are all superb and nice of their area and have been doing what they do for a very long time. And I feel they’ve extra respect than most individuals of their given industries. We can do it with all types of various winemakers and artists. There’s gonna be some actually, actually cool issues that we’re doing. I could not be extra excited. And who would I wish to see? I do not know, however I hope I see all of them. I hope I accomplish that many of those occasions that in some unspecified time in the future we are saying, “Oh man… ” Your record, you simply named off from Oceana, “Oh man, we’ve seen every artist that we could possibly think of come through and help us raise money for charity.” That’s my objective.

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