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Jameson’s Bow Street On Tour Brings Whiskey Distillery Experience To New York

You no longer have to book a flight to Ireland in order to get a taste of Jameson’s Bow Street distillery.

Bow Street on Tour is a smaller mobile version of the Dublin attraction that explains all things Jameson with interactive exhibit that explain the history behind the brand, as well as the process of whiskey making, alongside a whiskey tasting (the whiskey itself is made further south at the Midleton distillery in County Cork). The experience has made stops in South Africa and Portugal in the past, but this is the first time it has come to the United States.

The two-week visit to Hudson Yards kicked off Wednesday night with a barrel charring demonstration from fifth-generation Jameson cooper Ger Buckley, local New York City musicians, and a performance by Irish singer-songwriter Dermot Kennedy, who got his start in busking.

Kennedy, who has been touring in anticipation of his upcoming second album “Sonder” has been playing surprise pop-up shows around the country and notifying fans about two to three hours ahead on social media about where he’ll be performing.

“It means a lot to me, you never know how many people are going to be here,” Kennedy said looking at the crowd of about 2,500. “The fact people canceled plans or took time off work, it’s not lost on me.”

Kennedy announced that Jameson is paying for 1,000 busking permits for buskers around New York, and musicians can apply here to receive a permit.

“In Dublin busking has always been so important, and the fact I had that environment to play music in and figure out how to play music is so invaluable. I really wouldn’t exist without it,” Kennedy said. “So cheers to Jameson to that and cheers to all the buskers who are playing down here.”

A limited number of visitors will be able to book free 20-minute tours online, but people are also encouraged to try their luck by stopping by the build out, which is nearby the Vessel. Pop-up musical performances, Jameson Orange gelato from tipsy scoop, and a pop-up merch shop will also be available to victors through September 7. Hours are Sunday to Thursday, noon to 5 p.m. and Friday to Saturday noon to 8 p.m.

No other U.S. stops are currently planned, but the experience will come back to New York during the New York City Wine & Food Festival in October.

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