Paramount Global has promoted Pam Kaufman to the position of president, shopper merchandise and experiences, efficient instantly.
In addition to her earlier job of main the leisure firm’s shopper merchandise enterprise, representing greater than $5.5 billion in worldwide retail income, Kaufman will now even have oversight, throughout the Paramount portfolio of manufacturers, of reside experiences, together with inns, resorts, theme parks, excursions, Broadway performs, VidCon, in addition to gaming.
Kaufman will proceed to report back to Brian Robbins, president and CEO, Paramount Pictures and Nickelodeon and chief content material officer, children & household, Paramount+ and Raffaele Annecchino, president and CEO, Paramount worldwide networks, studios and streaming.
”By putting these shopper experiences inside the Paramount international portfolio beneath Kaufman, the corporate is constant to align its management with the technique of additional connecting its beloved and iconic franchises with followers,” Paramount stated.
“Pam is a dynamic and authentic leader who deeply understands the consumer,” stated Robbins. “Her engaging and strategic approach will create innovative consumer touchpoints offering fans even more access to experiences with our franchises and characters.”
“The consumer products business has grown exponentially under Pam’s leadership and we’re thrilled to expand Pam’s global role to encompass more ways our fans can experience our brands and IP,” stated Annecchino. “Pam is a visionary who leads with compassion, has boundless energy and is a unifying presence for our business across our global markets.”
Paramount additionally introduced its launch into non-fungible tokens (NFTs) “in a collaborative cross-functional effort driven by consumer products, to bring some of the biggest Paramount’s franchises and beloved characters to the metaverse.”