Paris Hilton On Her Style Evolution And Hit TV Show, ‘Paris In Love’

Paris Hilton is a multi-hyphenate, from personality, DJ to perfume mogul and fine artist, and now, she has added one more title to her long list of accomplishments: Wife. As if planning a wedding isn’t enough stress, she spun a reality show out of the experience, too, from dealing with her ‘groomzilla,’ venture capitalist Carter Reum, to picking out 10 dresses to wear over her wedding weekend and dealing with family politics along the way.

Paris in Love is a 13-part docuseries follows The Simple Life’s star to the altar, every step of the way—from bridal dress shopping to bachelorette party in Las Vegas, and more. It’s not your average reality series, as it reveals the real Hilton that we caught a glimpse of in her 2020 documentary, This is Paris.

Ahead of the two-part season finale of the Peacock series on January 27, she speaks to Forbes about her style evolution and bringing fashion into Roblox.

How did you decide on your wedding dress by Oscar De La Renta and party outfits for your wedding?

Paris Hilton: I’m friends with Fernando Garcia and Laura Kim, designers at Oscar De La Renta. I just wanted something that was timeless, elegant and chic. I’m just really inspired by Princess Grace Kelly. I knew Oscar De La Renta was the perfect choice. But I also love outfit changes, so I did have about 10 different looks throughout the three-day wedding.

What helped define your style evolution throughout the years, from pink rhinestones to Juicy Couture tracksuits? What has been the driving force behind your fashion taste?

For me, when I first started in the industry, I didn’t even have a stylist. Those were all my own looks people are recreating. People being inspired by it is really awesome. My looks have definitely changed. I used to be more like a raver Barbie, now I’m a wife. It’s a bit more sophisticated and elegant.

You’ve created NFTs, with your next one dropping January 25 with Superplastic. In Roblox, you have Paris World, where you sell clothing, too, how do you feel luxury fashion brands are evolving by proving themselves in the metaverse?

It’s so exciting, I love digital wearables. It’s exciting to see all the big brands coming in—in Paris World, I was buying the whole new Gucci collection. I feel like, with an avatar, you want it representing you. Whatever you wear in real life, in the metaverse, you’re going to be spending a lot of time there, why wouldn’t you want to look fashionable in there, as well?

Where is the opportunity?

I think it’s a huge opportunity for brands to come in and raise awareness about their products, or even just have their products in the digital world, the metaverse.

What was the most surprising part about Paris In Love?

A lot of surprises happened, and the wedding episode is so magical. It has Demi Lovato singing the iconic Whitney Houston song, I Will Always Love You, and Kim Petras singing Stars are Blind as I was about to walk down the aisle. There are so many moments that makes me excited that I get to share it with the world.

Paris in Love is streaming now on Peacock. The two-part wedding finale will air on Thursday, January 27. Watch Paris in Love also on E!, premiering Wednesday, February 2 at 10 p.m.

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