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piano firm inventory will record on NYSE

Steinway & Sons, the venerable piano maker based in 1853, will make its public debut on the world’s largest inventory market stage, in accordance with a Thursday submitting with the Securities and Exchange Commission (SEC).

According to the IPO prospectus, it intends to commerce on the New York Stock Exchange beneath the ticker STWY, though it didn’t give an anticipated share worth.

The pianos had been first born in Manhattan from German immigrant Heinrich Engelhard Steinweg, and within the 169 years since, the model has crafted a legacy because the premier instrument for live performance pianists performing on the planet’s most celebrated theaters, from the Royal Albert Hall in London to the Sydney Opera House in Australia. (Famous Steinway gamers embrace Lang Lang, Sergei Rachmaninoff, Irving Berlin, and Billy Joel.)

For many, the identify connotes tradition and status—a popularity strengthened by the occasional creative masterpieces unveiled by the corporate. In 1938, it gifted its 300,000th piano to the White House, with gold-leaf decals illustrating the music of indigenous America and three carved bald eagles as its legs. In 2010, the Shanghai World Fair showcased one other creation, with ornate picket peacocks and replicas of Chinese work, which is as we speak the world’s costliest piano, costing near $2 million. A number of years later, for its 600,000th piece, it produced a Fibonacci-inspired design, with the mathematical sample’s iconic spiral set into the grand piano’s lid.

But Steinway has been recognized extra just lately for technological innovation. Several years in the past, it developed a self-playing piano referred to as the Spirio, which by all means seems like a daily piano besides that it connects to a digital pill that cues a library of songs. Those pianos represented practically a 3rd of Steinway’s gross sales in 2021, the corporate stated in its prospectus. In October, it revealed a brand new function that lets the self-playing pianos emulate real-time, live-streamed performances from different Spirios wherever on Earth—that means a live performance taking place throughout the globe interprets to music flowing from the grand piano in your front room.

According to the corporate, “The Steinway piano was the instrument of choice for approximately 97% of concert pianists when performing with orchestras across the globe during the 2018–2019 concert season,” which was the final full season earlier than the pandemic. All of these musicians, it stated, independently owned Steinways. It made $538 million in gross sales final 12 months, with $59 million in revenue, up 13% from the prior 12 months. In coming years, it anticipates important progress in China, which is the world’s largest piano market.

Steinway is presently owned by billionaire John Paulson. In 2018, the Chinese state-owned China Poly Group made a $1 billion bid to purchase the piano maker however was turned down, in accordance with Bloomberg.

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