EXCLUSIVE: Actors Gianni Paolo and Michael Rainey Jr., who star collectively within the Starz collection Power Book II: Ghost, have launched Twenty Two Entertainment which can produce movies, TV collection, and multimedia ventures.
Twenty Two Entertainment is totally funded by Artists For Artists, the corporate launched in December by Emmy-winning co-founder SNL castmember Kenan Thompson and co-founder & CEO John Ryan Jr. (former COO of FilmEngine, producer of Bill & Ted Face the Music and Mike Tyson vs. Roy Jones Jr.).
Artists for Artists (AFA) is a full service 360 incubator for artists to create and produce their very own content material, as a full service manufacturing firm, with a commerce division, and bespoke administration illustration. Artists For Artists (AFA) builds corporations with artists and types that the artists and types themselves co-own, as a house for artists to personal their very own content material and commerce, whereas partnering with international distributors.
The first mission from Twenty Two Entertainment is the podcast, The Crew Has It, which can launch in April throughout YouTube, Apple Podcasts and Spotify.
Paolo and Rainey Jr. will focus on the Power universe and the leisure trade, and interview solid and filmmakers from the Starz collection in addition to hip hop, R&B artists and actors.
Said Ryan Jr, “Over the last couple of years, I’ve watched Gianni and Michael transition from actors to brands. They have their finger on the pulse of entertainment and pop culture. Kenan and I built Artists For Artists to support hard-working creators like Gianni and Michael, and we look forward to sharing their dynamic slate of entertainment.”
Paolo and Rainey Jr. mentioned “We are excited to partner with John and Kenan at AFA. They are big supporters of artists, and they allow artists to have control and ownership of their work, which is important in this new multimedia wave of the industry.”
Paolo is repped by ICM, MGMT and Gang, Tyre, Ramer, Brown and Passman. Rainey is repped by ICM and Untitled Entertainment. Artists For Artists is represented by Paradigm. Thompson is represented by UTA and Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano. Ryan Jr. is represented by Paradigm.