Personal Growth

Ryan Reynolds Adam Project costar pitches Kraft mac & cheese

Ryan Reynolds’s new film The Adam Project drops on Netflix later this week, and you understand what meaning . . . Reynolds is in full advertising and marketing mode. But this time, he’s additionally enlisted the assistance of his younger costar Walker Scobell. Scobell performs a youthful model of Reynolds within the movie, and on this new advert for Kraft Macaroni & Cheese, it’s fairly clear he’s been watching Aviation Gin advertisements.

And don’t overlook the notorious Advertising Turducken of 2019, when Reynolds managed to suit a Netflix advert for his movie 6 Underground within an Aviation Gin advert, which itself was within a Samsung advert.

Also value noting: When Scobell asks “You guys Wrexham fans?” on this newest advert, that’s Reynolds’s manner of compacting in a plug for the Welsh soccer membership he co-owns with Rob McElhenney. The inevitable documentary collection on the membership, Welcome to Wrexham, is about to launch later this 12 months on FX.

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