EXCLUSIVE: Sony Pictures Entertainment (SPE) and Nordic streamer Viaplay has agreed a multi-year extension to their content material partnership, bringing the likes of Kraven The Hunter, Madame Web and Morbius to the Nordics following their theatrical run and residential leisure home windows.
The extension of the deal, which has already run for a number of years, will see a few of SPE’s largest movie and TV reveals hitting the area, whereas Sony Pictures Television (SPT) will contribute to Viaplay’s worldwide originals content material pipeline.
Further new releases shall be added and upcoming movies corresponding to Brad Pitt’s Bullet Train and Where the Crawdads Sing will even launch within the Nordics on the NENT Group streamer, which is on a progress path and shortly to rebrand to Viaplay Group if given shareholder approval.
Major new SPT sequence corresponding to Accused and Without Sin will be part of the roster of Viaplay worldwide originals, which is concentrating on 60 premiers this 12 months alone.
“This renewal reflects the value that our partnership creates for both companies,” mentioned Filippa Wallestam, NENT Group Chief Content Officer.
“We look forward to working with SPE to bring even more world-class storytelling to millions of Viaplay subscribers in the years to come.”
Viaplay and SPE have additionally just lately concluded long-term content material offers that safe SPE content material for Viaplay viewers within the Baltic nations, Poland and the Netherlands.
Viaplay is concentrating on round 12M subs by the top of 2025, half within the Nordics, following growth into main territories such because the U.S. and UK.