So, if you’re in Riyadh, Saudi Arabia right now and you’re into music then you know MDLBeast Soundstorm music festival is happening, and chances are, Bruno Mars, DJ Khaled, and European DJs from Hardwell to David Guetta are on your radar. Over 750,000+ people are expected to attend the entire festival, and it has brought so much needed unwinding after the past two years.
But, one thing you may not realize, festival fashion is a big part of MDLBeast Soundstorm with the Bani Beast clothing line. The line includes streetwear and loungewear styles because some of us ask: what’s the right music festival attire?
The eco conscious label gives a Bedouin twist to functional outerwear, yet is firmly rooted in desert traditions and nomadism. The t-shirts, hoodies, outerwear, and accessories are made with environmentally-conscious textiles.
Young people in the Kingdom of Saudi Arabia (KSA) like to mix traditional wear and modernize it up. Farwas are traditional Saudi Arabian coats that can also be found in the Gulf region as a whole. They encompass contemporary designs and are oversized and essential for winter months. At the festival, goers are seen wearing Minimal Farwa ($359), Functional Farwa ($409), and Modular Farwa ($474). Bani Beast notes, “from our heritage, we incorporate modern minimalism, modularity and fabrics,” and this inspires traditional silhouettes and prints.
Hoodies are another festival wearing apparel item. The Night Beast Hoodie in Black is $106 and a nod to the nocturnal side of the festival. Scarves are a big part of Saudi life and the Tribe Scarves in Royal Blue on Citadel Blue, or Citadel Blue on Green are $44. Beanies and baseball caps are part of the accessories collection.
With over two-hundred regional and international artists, Soundstorm is no small feat. It has been known as the Coachella of the Middle East from the music acts to the street art scene seen around the festival grounds, to the food. In past years the festival has gotten a wrap for people getting harassed but organizers have taken a firmer stand to educate, prevent, and support resources to prevent this.
Running December 1-3rd in the desert outskirts of Riyadh, Saudi Arabia, Soundstorm. On the first night Myriam Fares, Post Malone- who sang some of his top hits like Rockstar, Sunflower, and Better Now- and Hardwell took to the Big Beast stage, while Emerald and Butch took to the UG 3 stage.
“I think the music scene in Saudi Arabia can become really, really big. It’s the fastest growing market on Spotify and a lot of people here are under the age of 35, so I think dance music will play a very big part in that growth. Having festivals like Soundstorm helps a lot, and I think we’re at the beginning of a really big revolution when it comes to dance music here,’’ commented Hardwell in notes.
Last night Egyptian legend Amr Diab, Luciano, DJ Khaled and friends (Future, Rick Ross, TI, Busta Rhymes, and Fat Joe), and Peggy Gou all took to the Big Beast Stage. While, Afrojack, Adam Beyer, and Cosmicat took to other stages.
“The opening night proceedings have set the scene for our flagship event to shine once more, captivating audiences, inspiring new artists, and showcasing music’s limitless appeal, power, and potential in the process,” continues Hardwell.
Tonight, Bruno Mars took to the Big Beast stage singing hits like That’s What I Like and 24K Magic. David Guetta, who is nominated for a Grammy with Bebe Rexha also took to the stage after Bruno Mars.
“For MDLBeast, behind-the-scenes preparations began the moment our 2021 edition concluded, and we are thrilled with Thursday night’s incredible atmosphere and turnout,’’ noted the event’s CEO Ramadan Alharatani. ‘’Soundstorm is the embodiment of a vision to bring global stars, regional talent, and music enthusiasts together for a unique regional spectacle in Saudi Arabia.’’
Daily tickets start at $39, while three-day tickets are 90; and the VIB package includes complimentary food and beverage, the VIB lounge and VIB viewing zone is $1,783.
It’s clear that KSA is making a spot for themselves at the music industry table, leaving their mark on the international music scene saying, we have a place here too and we can do what other international markets are doing festival-wise too. They clearly have the numbers and are drawing regional and international festival goers. Maybe not as much as Coachella, but the predicted 100,000 is not bad at all. The engagement from Bani Beast festival wear shop, to the glitter parlor, the uncountable food stalls, lounges, and pop-ups say the Saudis are doing something right in the area of art and culture.