Music pageant DGTL returns with its flagship occasion in its expansive international pageant collection, DGTL Amsterdam 2022, which takes place throughout three days, Friday, April 15 by means of Sunday, April 17. The star-studded lineup of over 80 artists boasts the likes of Âme & Dixon, Chandler & Hot Since 82, TSHA, Paul Kalkbrenner, Ana Lilia, Chloé and extra. DGTL Amsterdam 2022 options seven phases with international superstars, revered underground icons and explosive newcomers.
The pillars of the pageant are music, artwork and sustainability, and DGTL is the primary round digital music pageant, with a robust give attention to subjects corresponding to power, sanitation, meals, uncooked supplies and mobility. DGTL has already prolonged its footprint past its dwelling base in Amsterdam with editions in Barcelona, Madrid, Santiago, São Paulo, Tel Aviv and Bangalore (India).
Here, pageant director Ellen Evers, sustainability supervisor Mitchell van Dooijeweerd and international advertising and marketing director Bram Merkx share with Forbes the pageant’s dedication to sustainability, what makes this 12 months’s pageant totally different from earlier ones and extra.
Lisa Kocay: DGTL Festival in Amsterdam is the world’s first 100% sustainable pageant. Why is being a 100% sustainable pageant so vital to you?
Ellen Evers: “As a festival, we think we should take a frontrunner role for societies. People generally come to a festival with an open mind: to meet new people, to discover new music. It’s an ideal place to plant seeds in people’s minds about sustainability, too. We show visitors our ideas for society when it comes to resource management, food and energy consumption. These are ideas that they can take home and hopefully incorporate into their personal life as well.”
Kocay: DGTL has created a round blueprint that may be utilized to each a pageant and a metropolis. What does this blueprint appear to be?
Mitchell van Dooijeweerd: “We flip our festivals right into a dwelling lab for round innovation in city environments. By constantly innovating on the pageant web site, we hope to make discoveries that may be utilized to main cities. After years of improvement, our sustainability strategy has resulted within the DGTL framework, which describes the whole metabolism of the pageant and it’s also relevant to cities.
“We began creating tasks to shut materials loops and get nearer to zero emissions. But we would have liked one thing extra particular and comprehensible. Therefore, we created the framework, which consists of 5 major themes: supplies, meals, power, mobility and water and sanitation. Within these themes, the problem is to shut all cycles, [and] if this succeeds we are able to communicate of a round pageant. In this manner, we’re abandoning a structural hint. Not a hint of waste, however a hint of relevant options as a substitute. Through sharing data and our imaginative and prescient, we stimulate sustainable participation amongst our guests and companions. We encourage others by main by instance to go away a structural hint whereas sharing our progress brazenly and actually alongside the way in which.
“Resources: Materials are cycled at the highest possible value [and] residual waste does not exist. Food: Natural resources are used responsibly, food waste is prevented and residual flows are being reused at the highest possible value. Energy: All energy comes from renewable energy sources. Water: Use of freshwater is reduced as much as possible and nutrients are recovered from wastewater. Mobility: Greenhouse gas emissions from transportation movements—such as artists, suppliers, crew and visitors—are eliminated.”
Kocay: Do you propose to deliver your Amsterdam sustainability program to your DGTL editions in different nations?
Van Dooijeweerd: “We always try to implement our knowledge and experience of DGTL Amsterdam at DGTL Global events, given the local technical and economic possibilities. We have a global sustainability program, which reduces the biggest impact hotspots such as a vegetarian food menu, a smart energy plan, a ‘hardcup’ system and a resource management plan. But sometimes the local technical possibilities aren’t sufficient to run a complete show on renewable energy sources. For example, in Santiago we’ve had a circular food court and in Barcelona we ran the complete show on solar and wind energy already in 2018 and we eliminated all single-use materials. By doing that, our global DGTL events won several sustainability awards, too.”
Kocay: How has the pageant developed since inception and, extra particularly, what’s going to make this 12 months totally different from earlier years?
Van Dooijeweerd: “This year is the crucial last phase in our mission to become fully circular. It was a three-year program where we started to dive into our material-flow data, and each year we cut the use of fossil energy and prevented flows of material that were being ‘wasted.’ Now we are at the point in 2022 where nothing we use can be marked as waste anymore. We shifted from waste as a problem to resources as a solution and are focusing on creating a 100% renewable energy plan based on the electricity that is available for us. Next to that, we have chosen to serve a plant-based menu and we’re getting all the nutrients out of the feces and urine. This is done with space technology and, in that way, we can even make tea out of pee.”
Kocay: How was the pageant lineup curated?
Evers: “The DGTL program is one that we’re all incredibly proud of. We manage to ensure a fantastic mix of major international headliners and incredible local talent, as well as bringing in some really exciting artists we discover on our travels. For us, it’s about curating a line-up that really showcases the very best from the global, live electronic music spectrum. We’re also in a very privileged position where we can use our work to open the doors to artists for all communities and show how it’s possible to have an inclusive, diverse line-up that celebrates and promotes a wide range of artists who deserve to be in the spotlight.”
Kocay: What can attendees count on from DGTL Amsterdam?
Bram Merkx: “This year will be one to never forget. After being in hibernation mode for almost three years, it’s about time we can bring all of our ambitions to life: our musical program is the most interesting list of artists that we have ever had at DGTL, we have redesigned all of our stages, we are giving a new definition to our art program with almost as many art pieces as stages at this year’s edition and we are celebrating the fact that we have become fully circular after years of effort. There will be so much to explore for our attendees that one weekend could never be enough. Adding up our new DGTL Safe(r) Project and the introduction of #FestivalEthics, I really can’t wait to see the reaction of our audience. It’s time—we need to be together again and I am sure our visitors are craving as much as we do.”
Kocay: Is there anything you assume I ought to know?
Evers: “In collaboration with the AMS Institute, the City of Amsterdam and the Dutch government, we developed what we called the very first “Festival Doughnut.” Inspired by the brand new financial mannequin from Kate Raworth, ‘The Doughnut Economy,’ the ‘Festival Doughnut’ gives a framework for festivals and occasions that enables them to work inside a set of lifelike ecological and financial boundaries. It permits occasions to be viable, commercially profitable entities whereas leaving no footprint on the planet. We imagine that what we now have created, and proven as being attainable and absolutely purposeful at DGTL, is a brand new means of round dwelling and sustainable existence that may be adopted by different festivals, large-scale occasions and even cities and cities.”