There is an “acute consciousness” amongst workers at Twitter of the function social media can play “for bad as well as for good” with regards to gender-based harassment, the managing director of Twitter Dublin Sinead McSweeney has mentioned.
McSweeney was chatting with The Women’s Podcast as she introduced that Women’s Aid, the organisation working to stop home violence has been chosen as the corporate’s most important charity companion for 2022. The alternative of charity, McSweeney mentioned, is “generally driven by whatever is resonating with the team at a particular point in time. This year, we are very pleased that our employees have nominated Women’s Aid, who undertake such important work every day by providing a lifeline for so many vulnerable women and children who suffer from domestic abuse.”
Women’s Aid was chosen by workers from eight nominated charities. Joining McSweeney on the podcast, Sarah Benson, chief government of Women’s Aid, mentioned her workforce have been “delighted” to have been nominated by the Twitter Dublin workforce as their Twitter For Good charity of the 12 months.
“Domestic abuse is a global scourge,” mentioned Benson. “In Ireland one in four women are subjected to this abuse over their lifetime, along with thousands of children.”
The work of Women’s Aid combines frontline companies such because the National 24-hour Freephone Helpline, with specialist advocacy, coaching and public campaigning initiatives. Benson mentioned their goal was “to create an Ireland with zero tolerance of domestic abuse, and all forms of violence against women.” She added that working with the Twitter Dublin workforce was a “wonderful opportunity for us to raise vital funds for our services and to partner in expanding that critical community response, to combat and prevent abuse.”
McSweeney defined that the Twitter For Good initiative dates again to the early days of the corporate. “Our founders strongly believed that wherever we had offices located, we would ensure that giving back and benefiting the community would be a core part of our culture. In Dublin, we do this through our charity of the year initiative.”
Previous Irish charities which have benefited from Twitter For Good embrace Alone Ireland, the Irish Cancer Society and the Peter McVerry Trust.
To launch the 2022 partnership and to assist promote the work undertaken by Women’s Aid, the @TwitterDublin deal with will host an unique “fireside chat” with Karen White, head of public coverage, Twitter EMEA and Sarah Benson, chief government, Women’s Aid on Twitter Spaces in May forward of the corporate’s Twitter For Good fundraiser.