With unprecedented Coachella displaying, Latin music continues US dominance

Argentinian rapper Nicki Nicole performs on the Coachella Valley Music and Arts Festival in Indio, California, on April 16, 2022. Image: AFP/Valerie Macon

An unprecedented variety of Latin acts carried out at this yr’s Coachella, commanding the pageant’s foremost stage as the recognition of Spanish-language music soars.

In whole, this yr’s line-up noticed 20 artists from Latin America and its diaspora performing on the premier music pageant within the California desert, up from 17 in 2019, when Bad Bunny and J Balvin dominated.

On Sunday, 1000’s assembled to attend for Colombia’s Karol G, lengthy earlier than she was scheduled to take Coachella’s foremost stage on the California desert, which was internet hosting the famed pageant for the primary time in three years after a protracted pandemic-induced hiatus.

The reggaeton star shook the stage with a killer set that gave feminine empowerment a high billing and likewise paid homage to the Latin American acts who paved the best way.

“She is pure fun, I love her!” shouted Carolina Sanchez, a 23-year-old Mexican girl who staked out a front-row spot as she waited for the artist, who appeared together with her signature mermaid-blue locks.

The singer delivered intricate choreography rife with kisses, twerking, and beneficiant use of her hips, earlier than bringing on celebrity DJ Tiesto for 2 songs.

Up subsequent on the invite record was Becky G, the California-born artist who carried out “Mamiii” with Karol.

The Colombian artist took benefit of her primetime spot to extol her Latin heritage and her area’s affect on music.

“I’m from Colombia, and I’m very proud to represent my country and Latinas,” she informed her adoring followers.

As the solar set on the weekend’s hottest day, Karol G started an emotional tribute to the Latin acts who got here earlier than her, beginning with “Como La Flor” by Selena, the smash that catapulted the late star to the highest of the charts within the Nineties.

One after the opposite, she ran via a who’s who of Latin music historical past: “Maria” by Ricky Martin, “La Macarena” by Los del Rio, “La vida es un Carnaval” by Celia Cruz, “Gasolina” by Daddy Yankee, “Hips Don’t Lie” by Shakira, “Despacito” by Luis Fonsi and Daddy Yankee, and “Mi Gente” carried out by J Balvin.

She closed the mammoth set together with her personal worldwide hit, “Tusa.”

‘Infinite possibilites’

The Latin celebration of Coachella comes as Spanish-language music continues to seek out mainstream success.

According to MRC Data, which gives music enterprise analytics, in 2021 the consumption of Latin music spiked 21.1%, increased than some other main style.

By the top of 2021 it’s the fifth most-consumed style within the United States.

Nathy Peluso, a vocalist from Argentina who simply kicked off a worldwide tour in Mexico, noticed Latin American music’s energy mirrored on this yr’s Coachella lineup, which additionally included Brazilians Anitta and Pabllo Vittar.

“I have never felt limited as an artist because I am Latina, on the contrary,” Peluso informed AFP.

“I have always felt powerful, and with infinite possibilities, like any other person in the world.”

The singer, donning a pale leather-based jacket over a black high, stated that for her, music is a minimum of a sensory expertise.

“My role is to communicate,” she stated. “Emotion does not have a language.”

Fellow Argentine and entice star Nicki Nicole, who spoke with AFP minutes after her set that included tracks like “Colocao,” “Baby” and “Wapo Traketero,” stated she was nervous when she first arrived to debut on the pageant, one among music’s largest events.

But as soon as she bought there, a whole lot of individuals had been chanting her title.

Dressed in a black jumpsuit and fight boots, the 21-year-old burst onto the stage to the delight of her followers.

“I was scared and nervous, coming from Argentina to here,” she stated. “I said to myself, ‘Maybe no one’s there,’ but when I entered the room and it was full, I relaxed.”

The star-on-the-rise exudes humility and a starvation to continue to grow, citing artists like Amy Winehouse as influences.

“I’m always looking for things to learn,” stated the artist, whose tune “Ella no es tuya (remix)” was included on Barack Obama’s summer time playlist.

Nicole says it’s fellow ladies in music who encourage her most.

“They make me want to keep going, knowing that as women, we support each other,” she stated. JB


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