Young Italian Jewelry Label Eera Plays By Its Own Rules, Mixing Neon Hues With Gold

Starting with the easy snap hook habitually used for industrial purposes, which that they had initially found in a classic market in Tokyo, pals Chiara Capitani and Romy Blanga, each 32-year-old Millennials, have reworked it into playful excessive jewellery in fluorescent hues and angular strains. The signature product of Eéra – the Milan-based duo’s model launched in 2019 – the snap hook design could also be discovered on rings, earrings, necklaces and bracelets, and its progressive useful spring mechanism affords wearers limitless styling alternatives to replicate their private type by linking a number of snap hooks collectively, including dangling chains and even combining them with jewels they already personal.

Having made profession switches to jewellery, Capitani was previously a trend design marketing consultant and Blanga labored in trend PR and model communications and administration. Today, the pair’s daring esthetic, which rapidly gained them followers like Dua Lipa, Hailey Bieber, Rita Ora, Florence Pugh and Sienna Miller, has been expanded to lock, key and hexagonal nut shapes – persevering with their cherished {hardware} theme. Encouraging mixing and matching, Eéra earrings could also be worn collectively or individually, or pieced collectively to type lengthy and quick types in response to the wearer’s temper, whereas bracelets, necklaces and rings are stackable, thus permitting the creation of a bespoke look. I talk about with the duo why their model is worthy of a better look.

How did you arrive at this calling? How and when did you turn out to be occupied with jewellery, and when do you know you wished to be jewellery designers? Why did you turn from trend to jewellery?

Jewelry design has all the time been a ardour of ours, so creating Eéra was our final aim. We labored on combining our experiences, in addition to our influences in artwork and trend, to create beneficial designs that remember Italian craftsmanship. We got here throughout a snap hook in a classic market in Tokyo and began serious about all of the other ways wherein you possibly can personalize jewellery if it labored the identical means. We experimented with the utilitarian form and our first assortment advanced from there.

Did you could have any formal coaching in jewellery design, or are you self-taught?

We are each are self-taught. Romy graduated with a Bachelor of Science on the University of Manchester, and Chiara studied trend communication on the IED University of Rome.

What is your strategy in direction of the supplies that you just use?

We got down to create jewellery that has a novel, utilitarian esthetic, which attracts from each conventional and modern design. Our collections heart on geometric shapes that mix valuable supplies, as an example gold and diamonds, with surprising colour combos. We really feel that it’s this strategy that units Eéra aside inside the wonderful jewellery market.

In which cities are the completely different craftsmanship ateliers you’re employed with?

Our manufacturing facility is positioned within the Vicenza area, a historic jewellery capital in Italy.

Is moral and sustainable sourcing essential to you?

Sustainability is essential to us and our aim is to include sustainable practices in our operations. We have already began doing that in our baggage enterprise. For occasion, the equipment we use are manufactured from eco brass and the leather-based we choose is vegetable tanned.

What new progressive strategies or applied sciences do you incorporate in your jewellery making?

Neon colours have been part of our providing for the reason that starting. At the core of each Eéra assortment is the snap hook which, when utilized in sporting actions, is often brightly coloured. We experimented with incorporating such shades into our collections and actually beloved how the neon hues contrasted with the gold and diamonds.

Is there a reputation to the method you utilize to include neon colours onto the metallic? Is it completely different from what different jewellery manufacturers are doing?

The strategies we use for our coloured jewellery have been completely developed for us and are our manufacturing facility’s know-how. We implement strategies like electrophoretic coating for our metallic-colored jewellery and a method just like aerography for our enameled neon items.

How are you adopting a distinct strategy and mentality to jewellery making, away from conventional jewellery?

We imagine that the shopper’s angle in direction of wonderful jewellery has modified over the previous couple of years and that they actually admire a up to date design strategy. Fine jewellery now not must be reserved for particular events and colourful items show that.

Who are among the celebrities who put on Eéra?

Please go to our Instagram web page.

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